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The alcoholic drink Hard Solo will change its name to Hard Rated after Australia's beverages advertising code regulator found the brand would have a "strong or evident appeal to minors".
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Solo, the thirst-quenching champion of Aussie summer days, is back with a twist that'll knock your board shorts off—introducing "Hard Solo," the lemony legend you loved in your youth, but instead of crushing your thirst, Hard Solo is ready to crash the grown-up party scene. RELATED: England Bitter: Carlton & United Breweries' Sly Nod.
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Get ready to embark on a flavor-filled journey with 'Hard Solo' as we share our perspective and honest opinions on this exciting new alcoholic solo drink. Jo.
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Each 375ml can of Hard Solo contains 4.5 per cent alcohol content - or about 1.3 standard drinks. The alcoholic component of the beverage is ethanol, which is the base of most RTDs and seltzers.
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My review of the newly released Hard Solo Alcoholic Lemon pre-mix drink. Cheers!
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A review by an alcohol marketing and advertising regulatory body found that Hard Solo's design breached the responsible marketing code, despite previously approving it.
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"Hard Solo is sold in distinct black cans with prominent alcohol markings on the front of the can with the words 'Alcoholic Lemon' along with the 18+ logo, standard drinks and alcohol.
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Hard Solo's launch into the Australian market has gained immediate interest, in more ways than one. For Japanese beverages giant and Solo manufacturer Asahi, releasing an alcoholic version of a.
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An alcoholic version of the popular soft drink Solo has sparked an official complaint over concerns the industry is leveraging a brand popular with children to market alcohol to underage drinkers.
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The pre-mixed alcoholic drink Hard Solo will change its name to Hard Rated after a complaint it breached marketing codes. The Alcohol Beverages Advertising Code Scheme (ABAC) said today it found.
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A new alcoholic version of the soft drink 'Solo' is facing mounting criticism with concerns it appeals to minors. Marketing experts and politicians say it's a fresh example of why the alcohol.
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About this product. True to an original lemon flavour, Hard Rated is made with crushed lemons to deliver a refreshing lemon taste with an alcoholic kick. Product specifications. Size1125ML. Standard Drinks1.3. Alcohol Volume4.5%. Brand NameHard Rated. ClosureCan Closure.
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Solo is a lemon-flavoured soft drink manufactured by Asahi Breweries, which comes in yellow packaging with black accents. Now, the company has launched an alcoholic version, named Hard Solo, in.
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Alcoholic soft drink Hard Solo will undergo a rebranding to Hard Rated after just 10 complaints were made to the marketing regulator. Carlton & United Breweries said on Thursday the ready-to-drink.
Buy Hard Solo Alcoholic Lemon Cans 375mL Red Bottle
This follows the release today of the Alcohol Beverages Advertising Code Scheme's (ABAC) decision in response to complaints about Hard Solo. Despite ABAC pre-vetting considering Hard Solo an appropriate product and consistent with the requirements of the Code, the ABAC panel's final determination has found that the name Hard Solo breaches.
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Today, almost 60 million litres of Solo, including no-sugar Solo Zero, are consumed by Australians each year. The iconic lemon tang brand remains in over 1.7 million Australian households. CUB spokesman Hayden Turner said Hard Solo had a taste reminiscent of the classic Solo but with a bitter finish provided by the alcohol.